What kind of work do you want to do?

I. Recommend links – also posted on the Blogroll
· sba.gov

· cybecollege.com

· Score – sole proprietorship

o 101incorporate.com

· Business license first and then tax id if you’re filing under a
fictitious name.

· ASCAP, ACID, Sonic Fire, Apple Garage Band, Soundtrack

I. Branding

A. I you’re looking to make yourself unique and stand out then you should
choose what name you want to be associated with yourself.

B. It’s important for you to create a brand for yourself and to also
separate your business and personal expenses

· Getting your own tax id number means you have separate business and
personal expenses and saves you during lawsuits and helps you do your taxes
· a tax id number also takes your social security number out of
circulation
· you can write off your home office expenses but you need to have your
office or work separate separated from your personal life

C. Setting up your business
· we were supposed to email him.
· a business plan included

D. Business expenses

· per diems, food, you should talk about it with your clients

E. Budgets

· when you’re putting a shoot together don’t just throw out a number
that first day

· make sure that you draw up an estimated budget and let the client
know what something like this may cost. Make sure you pad it for exigencies
or in case of emergencies.

· budget items: below the line and above the line.

o The line is the demarcation of things that are the project

Nontechnical line items are above the line.

Below the line are technical – gear, technical staff

the market and your experience will help you to determine how much you can
charge.

F. What can you and can’t you shoot?

· Everything changed after 9-11. There’s a lot of places like schools,
gov’t offices that you need to get permission slips for

· When you are focusing on one specific person than you need to get
permission slips

· panning jobs you don’t need permission slips for

G. Joining other organizations

· Film office of Oakland – Amy Zins

· join the chamber of commerce – it helps you establish relationships

· Other organizations are Epic Arts

II. When to say no

A. Assessing your work load

1.How much money you’re spending, how much money you’re bringing in, how
much time it’s costing you

2. Some people will charge an hourly rate, other people will charge a
half-day or full-day rate.

·

3. After 12-hours then you’re in golden time

-the rate of abuse goes up when you cut your rates.

B. where to start

· http://www.ebcrc.org/resourcecenter.htm

o EBCRC

o City of Oakland business section

-Contracting with Oakland

o Check RFPs

o He worked for the city for KTOP for a while and it established him
with the city.

§ There is a lot of shaking hands and establish networks.

§ PGE and other city sites sometimes release RFPs

§ Cedric goes through and reviews all the sites

ú SCORE

ú Entrepreneur.com

ú http://entrepreneur.com/

ú http://www.smallbizblogwiz.com/

it’s the difference between pull and push

ú the website is pull – it’s pulling people to you

ú a blog pushes you out to people

· emails and calls are pushes

· 125aday.com

· craiglist.org – tv/video

II. Craigslist and other sites

A. things to look in CL

· Under creative sometimes legitimate companies will post

· Under gigs – one is creative, quick gigs

o when it says students just go ahead with it

· Crew – cameraperson wanted

CL is important for seeing what’s out there in terms of work, getting a
sense of the field

B. Non-profit vs. business

· Being a non-profit can limit you in terms of payment

· but it can open up an entire host of new funding opportunities

· ex. BAVC, film arts foundation, media alliance

III. Editing segment of the class

· everybody needs to have a basic level of knowledge of audio and video
equipment

· groups also need to meet

· Cedric is trying to get in touch with Marco in order to get project
scope, budget and target audience questions answered.

o We need to find out if we have the go ahead to film at the different
schools

o think about general audience and design something.

Target 1: audience will be: people coming out of high school

Target 2: recidivists, people who have gone to school and are returning.

Target 3: casual college student

you can pick one and go after that group.

III. Video and gear

A. interlacing vs. progressive

instead of shooting interlaced frames, progressive shoots one frame at a
time.

we now have video cameras that can product video that looks very much like
film, in terms of widescreen format and the look.

we will be shooting at 24, but at 23.98, which is a television rate. This
allows for the fact that video doesn’t exactly match that 24 frames. So
there’s a slight difference in time in terms of microseconds.

· we’re trying to create a more cinemagraphic look

IV. Target audience

30-sec

· 30-seconds would be “Did you know” – a little bit of everyone. Can
we triangulate? Green screening at PTV. We can drop in the different
departments.

Style:

· we want it to be fast

· target audience: recidivists and casual college student

have the departments coming out and then seeing the real activity in the
background with the voice-over from the students.

In the photography department there are famous photographers taking classes.

Picking a few departments

Get a set number of questions

We need to pick 4, max 5

o Carpentry/welding

o cosmetology/culinary arts

o applied graphic design/photography/media communications

o music/theatre arts/dance

o hard sciences/math

You have to squeeze in the financial aspect in here.

It’s affordable, not cheap

V. Group resume

VI. Schedules

Gio – director – has a flexible day schedule

Evan is his own boss, he’s the perfect scout, flexible day sked.

Marc gets up at 4:30 am. Has class mon, tues, wed, off tue, thurs and
Friday.

Frank – works for West Contra Costa Unified, has no car. His best days are
Monday and Tuesday and weekends. Sundays after 3pm.

Femi- Mon 11am-4pm available; Wed after 5 pm; Thur after 5, Tues/Fridays are
out.

Joseph: Is available weekdays until 5pm – Setting up gear. Co-produceres

Jason Anderson: flexible, Jason is back-up, co-producers

Donna is flexible – co-producer

Kara is flexible in the mornings with advanced notice. Can shoot weekends.
Would like to learn to do lighting.

VII. 30 seconds

Femi: just show a lot of stuff that people don’t know about, maybe goes with
the “did you know”.

Gio: Would it be a problem to be small and be able to read the words.
Words pop out from the scene. In terms of testimonials you can’t do too much
of the testimonials because it’s too short.

Split screen.
What can $20 get you?

Repurposing content.
Shooting and then editing.

Do a shooting schedule.
We need someone to write up the snopsis – Evan will start it, Kara will help and Even will send it to Cedric.

Have different people show up, halfway shots in their environmental,
testimonials, have three to five questions.